The PM Podcast

Project Management for Beginners and Experts

Planning Your Marketing Campaigns: How a Project Management Solution Can Help

Friendly executive sitting in front of laptop Depositphotos 6082622 xsPlanning marketing campaigns is not a walk in the park. There is so much at stake, not the least of which is the reputation of the marketing team. It’s the entire organization, however, that suffers when all the planning crashes and burns.

It must be noted that when creating marketing plans, a good chunk of the marketing planning effort is spent on communication and coordination, and not on the actual conceptualization.

As BrandMaker’s focus paper on integrated marketing planning details, these essential but time-consuming tasks include:

  • Distribution of content and other materials
  • Details coordination
  • Approvals
  • Marketing plan updates
  • Consolidation of different departmental plans
  • Other administrative tasks that can fall prey to human error

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IT Project Management: 20 Questions to Ask When Taking over a Project

If you are an IT project manager in today’s current business environment characterized by shifting priorities and scarce resources, there is a good chance that sooner or later you will be asked to take over a project that is already in the development phase.

It may be that the current project manager is leaving the company, have been promoted to new responsibilities, or the company needs him to take over another project more related with his background. It may be that the project did not have a project manager and now someone is needed to take over, or it may be a late or over budget project that the organization needs you to “fix”.

You are facing a significant challenge ahead of you; the project performance reports could be inaccurate, technical designs could be incomplete and have missed key user requirements or proper risk planning could have not been performed. The degree of uncertainty for you as the project manager is very high, that’s why it is recommended to perform an assessment of how the project has been run so far, reviewing each previous phase to raise relevant alarms and recommend corrective actions.

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The Project Management Office (PMO): 4 Steps to Choose Its Organizational Structure

PMOThe role of the Project Management Office (PMO) continues to gain prominence; many organizations of all industrial sectors are positioning them as key partners in the achievement of strategic objectives.

It has been demonstrated that PMOs can solve many of the problems organizations face when managing portfolios, programs and projects, such as misalignment between projects and strategy management, failure to anticipate corrective actions over troubled projects, use of nonstandard project management practices, among others.

When implementing a PMO, the first thing that must be done is select a structure type tailored to the specific needs of the organization, which is not an easy task, as there is no “one size fit all formula”. Organizations can be very different from one another in their needs, size, structure and project management maturity, and selecting the right structure type is a key success factor.

In this article we will focus on defining 4 steps to choose the right set of roles for the PMO.

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My Projects are Constantly Late, Over Budget and Deliver Low-Quality Products. What Can I Do?

I get asked this question all the time. My consulting engagements start with it. My trainings – whether public or on-site – start with it. Sometimes, I even hear it during casual conversations with my friends. Usually this inquiry is followed by the following statement, “Well, you are the project management expert! Care to share your opinion on the subject?”

In reality the answer to this question is not that simple and exists in a two-dimensional space, so to speak.

First, if the company is experiencing these problems, there is a good chance that their project management processes are deficient. The word “deficient” in this context can mean a number of things: lack of proper methodology and templates, absence of experienced project managers or insufficient executive buy-in for project management just to name a few. Any combination of these factors severely limits the ability of the organization to scope, estimate, schedule and control their endeavors potentially leading to missed deadlines, overrun budgets and poor quality products and services.

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Case Study – Portfolio Scoring Model - Western European Pharma

Company assets were in dozens of billions of dollars in 2012 whereas its income was measured in billions of dollars. Despite an overall strong position of the organization, the executives of the company were somewhat concerned with a slow growth in revenues (4-8% per year) and net income (1-3% per year). Consequently they felt that the company was been falling behind the competition and, in the long-term, in danger of losing the leading position in the pharmaceutical industry.

The case study below is focusing on the organizational R&D projects – both pharmaceutical and diagnostics – while ignoring the maintenance and stay in business ventures.


Just like in the previous example the company executives have developed a very clear unequivocal strategy void of any ambiguous goals. The strategy consisted of four pillars:
•    No OTC products – the company decided to avoid the generic drug market altogether and focus on the prescription drugs only due to IP protection and higher profit margins.
•    Five research areas – the company decided to focus its R&D efforts on five key pharma field including cardiology, cancer, infectious diseases, diabetes and neuroscience.
•    Focus on personal healthcare - attending to the physical needs of people who are disabled or otherwise unable to take care of themselves
•    Personalized drugs -  drugs that can customized exactly to the needs of a particular patient, including the exact dosage and combination with other medications.

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We Recommend the following books and courses from our partners:

  • The Project Management Answer Book is written by Jeff Furman and currently has a 5-star rating in Amazon. It is an excellent PMP Book that should be on the reading list of anyone preparing for the exam. We even have and interview with Jeff about his book. Click here to listen to the interview...

Disclaimer: We do not earn any commission by recommending these products.